Types of SEO Techniques

Optimization of websites is a very important strategy to deliver the best results. SEO or search engine optimization using the best proven strategies helps to make business websites appealing to search engines. This in turn improves the ranking and enables the website to appear among the top ranking websites on search engine result pages.

SEO techniques can be classified into two groups:

1. On page SEO

2. Off page SEO

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It's important to understand the difference between on page and off page SEO.

On page SEO

On page SEO is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On page optimization needs constant revision of the site in order to improve and maintain the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed below:

- Headings

- Title of the page

- Meta description and tags

- Image and pictures

- URL structure and domain information

- User-friendly navigation and quick loading

- Fresh and quality content

- Optimized external and internal links

Off page SEO

Unlike on page optimization, off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It's an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.

Off page SEO is a combination of social media, social bookmarking and link building.

Which One is More Important? 

There’s no clear-cut formula for choosing between on and off-page SEO- and luckily, you don’t have to. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO. Review your website’s analytics to figure out which aspects of on- and off-page SEO you should focus your short-term and long-term SEO efforts on. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve