Types of SEO

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat , grey hat and black hat search engine optimization. Though types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

1. White Hat SEO

White hat SEO is the technique to follow the rules of a search engine, and ensure that the article that we post are our own and in accordance with the title, this will increase our ranking in search engines, visitors will see it and will return again. white hat seo is likecreating content for the search, not for search engines by making content easilyaccessible to the spiders.

2. Black Hat SEO

Black hat SEO is a technique which is the opposite of white hat SEO, which is trying toimprove website ranking in search engines in ways that are not allowed to search engines,such as cheating or breaking the scatter machine.

3. Grey Hat SEO

Grey hat SEO (not white and not black but gray) is a technique that does not fully use the second technique above, or maybe combine the two. Perhaps this is also the transformation from white to black ato black to white. It could be argued, this technique is atechnique that uses black hat techniques to achieve results white hat)

Here we have the differences between the two most important techniques :-

	White Hat SEO	Black Hat SEO
Definition	White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.	Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Wholesomeness Level	High	Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
Techniques	Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.	Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to Expect	Steady, gradual, but lasting growth in rankings.	Quick, unpredictable, and short-lasting growth in rankings.