Goals Of PPC

Goals And Objectives of Digital Marketing A few common goal and objective instances with some notes to help you get started with your Internet marketing campaign. 1.      Increase Targeted Traffic :- Traffic does not equal traffic. Your campaign’s goal is to get visitors to your site who actually care about what you offer and will want to be there. There is no sense in putting in time and effort to drive traffic to your...

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Introduction To PPC

Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, yours and competing companies’ adverts are displayed in the 'Ads' positions. The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked...

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Off Page SEO

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines. Off-Page Factors :- 1. Social Networking Sites :- Social Networking is bigger than ever these days! Sometimes...

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On Page SEO

Why is On-Page SEO Important? 1. It increases your website’s overall SEO efficiency. 2. You can do it once and never spend money on it again. 3. It will ensure that your traffic is more targeted and relevant. 4. It’s completely white hat (safe) 5.It makes for good usability. Onpage Factors :- 1. Meta Tag :- Meta tags are areas in HTML code that contain information about a website. The information cannot be seen on the website itself....

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Types of SEO Techniques

Optimization of websites is a very important strategy to deliver the best results. SEO or search engine optimization using the best proven strategies helps to make business websites appealing to search engines. This in turn improves the ranking and enables the website to appear among the top ranking websites on search engine result pages. SEO techniques can be classified into two groups: 1. On page SEO 2. Off page SEO On page SEO deals...

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Types of SEO

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat , grey hat and black hat search engine optimization. Though types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety. 1. White Hat SEO White hat SEO is the technique to follow the rules of a search engine,...

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Introduction To SEO

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many...

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